Merging. Expanding services. Adding new beds. Refreshing your image. Connecting with your patient population.

It’s a tall order to manage the brand through business changes. Through strategic analysis and process-driven creativity, we help you tackle the communications challenges facing your organization.

 

Get in touch. Let’s see what we can do together.

Untangle your brand architecture to ease day-to-day marketing operations

Craft written content for print and digital

Advise on brand strategy and naming to achieve your business goals

Establish brand standards to integrate logo and messaging systems

Design research surveys, conduct interviews, and produce press releases and brand collateral

Create video and print campaigns to spread the word

Build a website that connects with patients in the digital age

Ignite Brand Group oranges reaching the best brands

Untangle your brand architecture to ease day-to-day marketing operations

Craft written content for print and digital

Advise on brand strategy and naming to achieve your business goals

Establish brand standards to integrate logo and messaging systems

Design research surveys, conduct interviews, and produce press releases and brand collateral

Create video and print campaigns to spread the word

Build a website that connects with patients in the digital age

Call us for a consultation: 646-237-6931

Not sure how we can help? Test your brand’s health with this exercise.

 Brand Health Check

WHAT:

Assess your current brand reality and your desired brand reality in light of your business goals.

WHY:

Determine whether your brand needs to change, and if so, in what way.

HOW:

Identify current and desired internal and external perceptions of your brand, and evaluate against your business goals and strategy.

lightbulb icon

BEST PRACTICES:

Gain stakeholder buy-in by involving board members and employees at all levels, referrers, patients, community members, and other key internal and external audiences. Obtain an early commitment to objective, research-based analysis and results by bringing in an outside party.

stack ICON

HOW DOES YOUR BRAND STACK UP?

Audit your own brand. Do you have a unified culture that supports your mission, vision, and values? Do external perceptions reflect where you want your brand to be? Are you living up to your brand promise and meeting business goals?

NEXT:

Get the other Branding Exercises. See how your brand stacks up.

stack ICON

HOW DOES YOUR BRAND STACK UP?

Audit your own brand. Do you have a unified culture that supports your mission, vision, and values? Do external perceptions reflect where you want your brand to be? Are you living up to your brand promise and meeting business goals?

NEXT:

Get the other Branding Exercises. See how your brand stacks up.

Connect the care you deliver to the promise you stand for.

Connect the care you deliver to the promise you stand for.