Fresenius Vascular Care

Ignite Brand Group Portfolio Fresenius Vascular Care info brand logos

EXPANDING BRAND ARCHITECTURE

When you have a fast-growing network of vascular care outpatient centers spread out across the nation, all co-owned by different physicians who excel in their fields and all with different relationship histories with the parent organization, things can get complicated. Working with Fresenius Vascular Care’s marketing team, we take up a range of challenges to simultaneously expand and clarify their brand ecosystem.

 

For example, we designed a new patient education digital brand for a line of microsites. The microsites provide patients easily digestible information about medical conditions and treatments, while supporting Fresenius Vascular Care’s outpatient centers. The resulting “info” name and visual identity reflect a brand personality that is friendly, approachable, and expert.

Ignite Brand Group Portfolio Fresenius Vascular Care brand architecture
Atlanta Access Care responsive WordPress website

UNIFYING A DIVERSE DIGITAL ECOSYSTEM

To both unify and reflect Fresenius Vascular Care’s full range of outpatient centers, service lines, and other resources, we developed and implemented a website design system offering flexibility and cohesion.


PARTNERING FOR BRAND EXECUTION

Branding doesn’t stop with high-level strategy. We assist in day-to-day execution and management, creating new assets like patient testimonial videos, providing support for internal meetings and presentations, and serving as a sounding board on all brand-related matters.

PARTNERING FOR BRAND EXECUTION

Branding doesn’t stop with high-level strategy. We assist in day-to-day execution and management, creating new assets like patient testimonial videos, providing support for internal meetings and presentations, and serving as a sounding board on all brand-related matters.

Get in touch. Let’s see what we can do together.