Branding is the process of developing an emotional connection between the name of a product or service and the intended audience, in a way that is cohesive, creative, and consistent. Branding goes beyond logos, though a good logo can be an important starting place. For branding analysis, tips, and even fun comics, visit our blog, Talking Oranges.
An avatar, sometimes called a profile picture, is an image or icon that you select to represent yourself for your social media accounts. Usually it is a small square. In today’s Internet-dominated world, it’s important to consider how well your logo might work as an avatar, since that might be the only visual representation of your identity allowed in some instances.
A website is comprised of at least one webpage. A website may have just a home page, or it may have many other internal webpages in addition to the home page.
SEO, or search engine optimization, is the process of optimizing your website so that it is found easily by search engines and thus by users in unpaid, organic (or “natural”) search results. SEM, or search engine marketing, is paid advertising that appears next to or above unpaid search results. SEO tends to require more technical expertise and produce results much more slowly, but with SEM, you must pay for the traffic to your website that results from your advertisements. Ultimately the goal of both SEO and SEM is to promote online traffic and increase brand awareness. We recommend that our clients use both SEO and SEM strategies.
Pay-per-click advertising, such as Google AdWords, is a form of search engine marketing (SEM). As the name suggests, you pay when Internet users click on your ad, rather than when your ad is displayed.
It depends on what the project is and our current workload. But generally a website, including logo design, can be completed within six to ten weeks, assuming that you have all your materials ready to go and we are able to schedule times for any interviews or photo/ video shoots with you immediately.
Every client has different needs, and every project has different specifications. We adjust our fees accordingly. Our services are usually priced on a per-project basis or at an hourly rate. Talk to us for a consultation and a price quote.
Talking Oranges is your source for the juiciest branding banter online! In other words, it’s our company blog, where we talk about all things branding, tech, and social media related. Because we think branding lessons and strategies can be transferred between industries, we look at branding successes and flops from all over. We also offer tips and monthly comic strips!
They’re bright, fresh, and full of citrusy delight. Their round shapes lend themselves well to faces and personalities, and their color makes us happy and gives us energy. Also, we just like oranges.